“Typography, Graphic Design and Global Visual Culture”
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Directed by Gary Hustwit
Michael Bierut
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Neville Brody
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David Carson
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Manfred Schulz
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Massimo Vignelli
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Rick Poynor
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Wim Crouwel
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Matthew Carter
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